Sephora Spring Savings Event Ad Experience

Working with the Sephora team, I created an interactive ad experience on the Roku platform to showcase Sephora’s Spring Savings Event. Entering through a promotional ad on the home screen ad or a billboard ad in Roku City’s, viewers were guided through key event details—savings dates and featured products —within an immersive on-platform environment. The experience concluded with a seamless call-to-action, transitioning viewers to continue engagement via QR code scan or text message, bridging the gap between streaming and shopping.